Carlo Angelo Gonzales
Digital Marketing Strategist
I help brands stop guessing and start growing through data-driven SEO, paid media, and content strategy.
What I Bring
Helping You Solve Your Digital Marketing Problems
With 10+ years in digital marketing, I bring together technical SEO, performance-driven paid media, and content strategy to solve the problems holding growth back. I identify what’s actually underperforming, whether it’s metadata, budget allocation, or content targeting, and focus on the specific fixes that can improve traffic, leads, and revenue.
What I Do
Digital Marketing Services
SEO & Technical Strategy
Technical audits, on-page optimization, keyword research, and content-driven link building, aimed at fixing the specific thing suppressing organic growth, whether that’s crawlability, metadata, or content-market mismatch. Reporting and diagnostics run through Google Search Console, GA4, SEMrush, and Ahrefs.
Paid Media
Full-funnel paid campaign strategy, from creative development through budget allocation and performance optimization. Experienced in restructuring flat-budget accounts to shift spend across the funnel, diagnosing conversion drops, and scaling what’s already converting instead of guessing at new tests.
Content & Social Strategy
Website copy, blog content, and social content built to support SEO and brand visibility goals, not just fill a calendar. Includes copywriting, editorial planning, and content strategy tailored to platform and campaign objectives, backed by 10+ years producing content for a multi-client agency portfolio.
Account & Project Management
End-to-end account lifecycle management, including onboarding, strategic roadmapping, cross-functional team leadership (developers, creatives), client reporting, and renewals. Built for agencies and brands that need one point of contact who can actually execute across disciplines, not just coordinate them.
Selected Work
Digital Marketing Case Studies
Selected examples of how I’ve solved SEO, paid media, content, and digital strategy challenges across different industries. Client names have been withheld where necessary to respect confidentiality agreements.
Case Study #1: Renewable Energy Provider
Full-Funnel Paid Media Rebuild, Plus Organic Growth in Parallel
Industry: Solar energy products and installation, Philippines consumer market.
Scope: Ran Google Ads and SEO concurrently for this account, giving a combined picture of paid and organic growth over the same period, the kind of full-stack ownership a single point of contact can provide instead of splitting the work across two vendors.
Paid Media (Google Ads)
Starting point: Inherited an account leaning entirely on one Search campaign, plus an earlier full-funnel test that had already failed and been paused before this engagement began.
What changed: Used the failed test’s result as a direct input, then designed and launched a proper three-stage funnel, top-of-funnel brand awareness, mid-funnel remarketing, and bottom-funnel remarketing, to run alongside the existing Search campaign.
Results:
- Cost to reach 1,000 people fell roughly 90% across four consecutive reporting periods
- Daily reach grew approximately 4.5x
- Mid-funnel remarketing converted for the first time in its fourth month live, then became the account’s single cheapest conversion channel, undercutting Search’s cost per lead by more than 5x at its best
- A July lead-volume dip was caught in routine review, not flagged by the client, diagnosed as a keyword coverage gap rather than a tracking problem, and corrected mid-month; cost per conversion dropped roughly 84% between the first and second half of that month as a direct result
Organic (SEO)
Results over the same period, year over year:
- Impressions up 124%, clicks up 125% (quarterly, YoY)
- A single month’s clicks up nearly 300% YoY at the seasonal peak
- Average desktop ranking position improved from page 2 to the top of page 1
- Domestic market impressions up nearly 5x YoY
- Diagnosed a mid-year traffic dip as a seasonal demand cool-down layered with a Google core update, not a structural ranking loss, and separated that from a handful of page-specific regressions that were addressable directly
- Identified a specific, fixable revenue gap: non-branded search queries were converting at under 1% CTR despite already ranking well, a metadata and title tag problem rather than a rankings problem, the same diagnostic pattern that’s driven results elsewhere in this portfolio
Status: Both engagements active and ongoing.
Case Study #2: International Financial Services Brand
Diagnosing and Recovering From a Crawl Budget Crisis
Industry: Consumer financial services, currency exchange and remittance, multi-branch presence across a single international market.
The Crisis
Daily search impressions collapsed 93% over 9 days. At the low point, only 55 of the site’s 596 pages remained indexed, and year-over-year clicks in the core market had fallen 64%.
Root Cause
Diagnosed as crawl budget exhaustion rather than a penalty or content problem. A backlog of junk URLs, ad-tracking parameter duplicates, page-builder preview links, legacy CMS URLs, trailing-slash duplicates, trashed pages, and archive pages, had consumed the crawl quota Google allocates to the site, starving real, revenue-relevant pages of crawl attention.
Response
- Identified and began correcting the junk URL sources responsible for the quota drain
- Completed 176 individual on-page optimizations, titles, H1s, and meta descriptions, across 16 branch and service pages
- Rewrote metadata to strengthen keyword-to-intent match ahead of reindexation, so recovered visibility would convert better than before the crisis
Results
- Core market average ranking position improved 64% year-over-year, holding through the entire crisis rather than collapsing alongside traffic
- Desktop average position improved by nearly 18 spots year-over-year
- Daily impressions recovered from a low of under 400 to over 4,700 within roughly three weeks, approaching pre-crisis peak levels, with fixes still in progress
- Two of the site’s highest-value pages held year-over-year click growth despite the indexation crisis happening around them
Status
Recovery in progress; full impressions restoration expected within 2-4 weeks of completing remaining fixes.
Case Study #3: Premium Residential Real Estate Developer
Dominating Search in a Competitive Market
Industry: Residential real estate / premium condominium development, CALABARZON
Challenge
Driving organic reach and high-intent buyer leads in a highly competitive local condominium market.
Diagnostic
Identified a CTR gap (declining from 3.4% to 1.7%) caused by a single blog post drawing broad, low-intent local search traffic instead of active buyers.
Solution
Tightened the article’s targeting focus to cut irrelevant impressions, then rewrote meta titles and descriptions for top-performing terms to capture qualified buyers.
Results
+61.26%
YTD impressions
38K total
+17.77%
Organic clicks
1.27K total
3.8
Average position
Top of page 1
+9 / +14
Ranking positions
Two non-branded target keywords
Case Study #4: Sustainable Hospitality / Farm Stay
From Hidden Gem to Category Leader
Industry: Boutique hospitality, sustainable/permaculture tourism.
Challenge
Establishing a digital footprint and scaling community engagement for an off-grid farm stay property.
Strategy
Built and executed a full digital marketing and copywriting strategy across web, Facebook, and Instagram, focused on emotional resonance and identity-driven engagement rather than generic tourism messaging.
Impact
Positioned the property as one of the most prominent operators in its niche category in the Philippines, driving consistent organic bookings and community reach ahead of its peers over several years.
Case Study #5: Web Development & Digital Platforms
Premium, High-Performance Web Architecture
Built and rebuilt digital platforms across real estate, consumer, and B2B organizations, each addressing a specific acquisition, technical, or organic search challenge.
Project A (new development)
Resolved a lack of standalone web presence with a mobile-ready website built to kickstart digital acquisition.
Project B (leasing arm)
Rebuilt a site plagued by technical errors into a sound, SEO-optimal platform.
Project C (flagship community)
Designed a conversion-optimized platform to showcase premium property features and amenities.
Direct-to-consumer lifestyle brand
Built a high-performance platform that drove digital customer acquisition during a period when in-person channels weren’t viable.
B2B industry association
Built a site from the ground up specifically for high organic search visibility, serving a niche B2B audience.
Focus across these projects: technically sound, highly crawlable architecture built to be easily indexed and ranked, paired with strong visual design appropriate to each audience.
About Me
10+ Years Turning Strategy Into Execution
I’ve spent the last 10+ years inside agency environments, translating client goals into content, campaigns, and technical fixes that actually move a business. My work spans SEO technical audits, on-page optimization, and link building, paid media across Google and Meta, and content strategy that supports both.
I’ve managed multi-client portfolios end to end, from onboarding through strategy, execution, and reporting, leading cross-functional teams of developers and creatives to hit deadlines without sacrificing quality. I work best when a client needs someone who can identify the actual problem first, not just execute a checklist.
Get In Touch
Let’s Work Together.
Bringing 10+ years of full-stack digital marketing leadership, technical execution, and client-facing strategy to your next project.