In this day and age where social media is a legit medium of information and where information can literally bother people in voluminous amounts, people often tend to lose attention. With all the free stuff too, people rarely care if you’re giving away something that’s absolutely valuable – to sum it all up, these days, you’re fighting in a battle for...

I had this talk with a friend about a prospect who’s hesitant in putting his business in social media. I thought: Okay, then he probably just wants some SEO for his site. Not a problem. Of course, I’d say: “Then don’t offer social media. Get his pages up there instead.” His reply stunned the heck out of me: “This guy says that...

Machiavellian as it may sound, big brands use their fan base to spread awareness for their product. Sometimes, they don’t even need to have a call to action to get their fans to like or share the stuff they post in Facebook or Twitter – the latter just does so as soon as a post is made. This kind of phenomenon is indicative of a strong relationship...

We all have to agree that, at one point, we MAKE people do things for us. We do it to our little siblings, to our underlings subordinates, and to other people. As a social media marketer, making people do things through fear and intimidation can be good and bad depending on the context. One example where rule by force is NOT the best thing to do is to ask people to...

Social Media Marketing is a splendid thing to be involved in – being a manager in one of its campaigns is another thing. I’m speaking in the voice of the newbie social media manager that I am. In this journey, I’ve stumbled many times. It’s not that it’s stressful, it’s really just a matter of hard work and dedication. In any case,...