Know the news. It helps to know what’s up so you don’t fall lagging behind.
When you’re in the social media marketing realm, heck, in the Internet business, it’s always advisable to be in the know. The Internet is a constantly changing landscape – with new things born in moments. Just like how Facebook turned to timeline, or how Pinterest overtook Google Plus as a traffic giver – these are but examples.
Always make it a point to know what’s going on. Look at websites regarding your niche and other sites that talk about social media – that should give you enough news that can help you adjust and adapt whenever you need to.