Time and again, I’ve been preaching on how engagement is the key to success for social media marketing. The thing is, how in the heck do you measure it?

Well, besides the number of People Talking About This (PTATs – I love to call it that; sounds like Fallout 3′s Mentats), RTs, Replies, Mentions, Comments and the like, there actually exists a formula to derive how engaged your target audience is.

I’ve found it from SocialBaker’s awesome blog and I have to say, it’s Super Awesome! Check it out:

social_media_metrics

There you go, peeps. Hope you found it useful. Just remember, engagement paves the way to conversion. So aim high and don’t let up! Cheers, peeps!