So recently, Facebook gave its users the option to use Graph search – a feature that’s supposedly going to help people connect with other people in terms of interest, location and other information. That’s good news for us Facebook marketers mainly because it makes us more “searchable” for people.
In any case, optimizing your Facebook Page for Graph search is like optimizing your website for SEO; At least at the on-page optimization level where you really have to put in text that matter, keywords and that kind of shiznit. Here are 4 things you can do NOW to get your Facebook Page optimized for Graph Search (or “GraphSearchified” but that’s just me…). Check it out:
1. Get Your Vanity URL – A common mistake some businessmen who do their business in Facebook make is that they don’t customize their usernames or “vanity URLs” according to their branding. If you’ve done that, however, good for you! If you haven’t, make sure that your Vanity URL’s very telling of your business (relevant), like Ben Francia’s Page (http://www.facebook.com/InternetMarketingPH) OR just be unique and just put in your company name.
2. Pay Attention to Your Page Name – Just because I said that it’s Graph Search Optimization is a lot like SEO, doesn’t mean you have to make it LOOK generic or use long-tailed keywords (you actually have your Vanity URL for that). Just state your brand’s name, hopefully a memorable or unique one, and you’ll be just fine.
3. Optimize your About Section – So pretty much like On-Page optimization for SEO, you’ve got to put in the right keywords and make a very meaningful description for your Facebook Page. Put in all the relevant information of your business, from Phone numbers and addresses to links to your other social networks and your website.
4. Forget Graph Search Optimization and just Keep Being Awesome – By this, I meant to say that you should focus more on to building a better relationship with your audience through good posts and content. Remember, if people want to search for your website, they’ll use Google, not Facebook.
Let me know what you think in the comments section below. Also, just to share with you, I hit over 333 Likes last night. YAY!
It’s just sooo cool! Make sure to like my Facebook page!